Sterile background, test tubes, unidentifiable individuals who eerily inject strangely colored substances into the food- all call the attention of the viewer to the fact that this ‘food’ is synthetically constructed. The contrast between what may look delicious to one-candy- and repelling to another- drugs- reveals the uncomfortable truth -processed foods that we have learned to consume on a daily basis have little, if anything, to do with what is good for our health. Ironically those questionable products are widely accepted by society and no questions of where it comes from, or what are the consequences of eating it are ever asked.

 

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